Online media and online businesses are essential to our modern world. The digital platform allows you to connect with your customers in unique ways and grow your brand awareness, attracting customers to your products or services. It also gives you the capability to drive traffic through social media as well as search engines and other websites, resulting in more revenue-generating opportunities.

Digital media companies create and distribute, create, or exploit digital content in different forms and across a wide variety of platforms. Video, blogs, podcasts and e-commerce websites are a few examples. Some of these businesses even offer subscription models, similar to the traditional newspaper and magazine models, where people pay a cost to have access to all content throughout the month.

Digital media can provide new revenue streams that weren’t available before. It’s essential for media companies to know the new options and how they can be utilized to their advantage.

Owned media, earned media, and paid media are the three primary categories in digital media. Owned media is your website, your blog and social media channels. The more owned media that a company has, the more visibility it can get in search results pages. It is therefore important to optimize the content of your owned media so that search engines can locate it and Online media and business rank it. Paid media is comprised of things such as PPC and social media ads and retargeting ads. Earned media is content that has been shared from your customers which can help you establish your brand, for example, recommendations on social media or e-WOM (electronic word of mouth).