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Why Study Business Analytics Online?

The volume of data that is created and consumed around the world is growing exponentially, and businesses depend on business analysts to make data-driven choices. Online degrees can assist in preparing graduates to fill the growing demand for business analysts in all fields.

In addition to increasing the efficiency of existing processes, businesses can leverage its data to discover new growth opportunities. For example by determining which areas a certain group of people spend their money the most often, a business could develop products or services to be appealing to these areas and improve the relationship between the brand and consumer. Business analysts collect data on consumer habits and use this information to improve marketing strategies.

Predicting the performance changes over time whether it is seasonal or on a more general scale, is a crucial aspect of business analytics. With the proper data, companies can plan for these changes and anticipate the need for additional resources, like new marketing campaigns or increased personnel during peak times. Business analysts can also forecast how much inventory the business will require from suppliers. This helps reduce waste and boost sales.

Business analytics professionals use various software tools for analysis reports, data collection, and reporting. A majority of these tools are available for free, including popular programs such as Microsoft Excel, which is utilized by nearly all BAs for requirements management tracking as well as data storage and manipulation. Balsamiq, Axure, Tableau, PowerBI and Bokeh are all popular tools to create wireframes.

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